01
The challenge
Pick’em pools among friends lived in spreadsheets and group chats: picks got lost, scores were tallied by hand, and the fun died by mid-season. The founders knew the ritual by heart; they needed a product worthy of it.
Case study · Sports · Mobile app
Pickster
We turned a ritual among friends into an app that gets played every matchweek.
The numbers
pickster.app9weeks from signing to launch
12k+picks played in the first season
58%of players return every matchweek
02
What we built
A mobile app where anyone can spin up a private league in minutes: weekly picks for soccer and American football, live scores, standings that update themselves, and a built-in chat for the group’s trash talk.
The screens
What we shipped, screen by screen.
03
The outcome
Pickster went from signed scope to the app stores in nine weeks. The first season closed with thousands of picks played and leagues that came back in full, every single matchweek.