01
The challenge
Adult fiction readers were stuck between generic reading apps and an internet with no quality filter. The opportunity: a curated, unapologetic home for romance and fantasy — with a business model from day one.
Case study · Reading · Mobile app
Velvet Reads
A curated reading experience that readers actually finish.
The numbers
velvetreads.app8weeks to launch
120+stories in the catalog
29 minaverage reading session
02
What we built
A subscription reading app with a hand-curated catalog, new stories every week, progress that syncs across devices, and a discovery experience that feels more boutique than feed.
The screens
What we shipped, screen by screen.
03
The outcome
Velvet Reads shipped in eight weeks and found its audience fast: long reading sessions, a growing catalog and subscribers who finish what they start.